Introduction of MiniRoos:  Football's new junior participation brand

Football Federation Australia (FFA) has announced the introduction of MiniRoos' as Football's new junior participation brand for boys and girls aged 5-11; it is about having fund, learning new skills and making life-long friends.

MiniRoos will replace Small sided Football as the new name and brand for junior football.

MiniRoos is a smaller version of football that provides a fun introduction to the world game.

MiniRoos is the launch of an umbrella brand to unifying grassroots junior football in Australia.  It is the first step for boys and girls on a pathway to a life in football.

Delivered by grassroots clubs across Australia, MiniRoos provides opportunities for boys and girls of all abilities, shapes and sizes to play football.

MiniRoos has been introduced to address brand issues associated with "Small-sided Football" with research revealing the name itself held very little appeal and awareness in the marketplace was well below that of its competitors.

Whittlesea Ranges FC will be fielding MiniRoos teams in the Under 7, Under 8, Under 9, Under 10 and Under 11 age groups.

Whittlesea Ranges FC will be implenting the Inter-Club Home and Away model for MiniRoos Teams.

The characteristics of the home and away model are:

• Games are played against other clubs as opposed to other teams within the same club
• Teams travel to opposing club venues which differ depending on the club they are playing that week
• The club whose ground is used has overall responsibility for the operational aspect of the day. However this is generally shared between clubs.
• All game draws will be organised by the Football Federation Victoria opposed to clubs organising games between themselves.